Annotated Bibliography and Company Advertising or Online Review

Question: What do consumers believe more -company advertising or online reviews? Answer: Tarkan Remziye; the importance of creative advertising and marketing according to University student perspective. Advertising products and services by various companies inform consumers of the importance and value of the service or product they are selling. According to the author of this work, advertising is very critical in the current competitive market and creativity for customer attraction is very necessary. Some of the creativity the author mentions include proper market research, pricing, product conception and design, good advertising and distribution. However, Terkan illustrates that various challenges are encountered in the process of publicity and marketing of their products hence, companies should adjust strings to attract more consumers and increase their geographical coverage. From this context, we can be able to identify the preference of customers for products advertised by companies regarding the illustration given by the author. Oxera; Benefits of Online platforms The author talks about the importance of online platforms for advertising and reviewing products and services. Due to technological evolution, people are always interested in knowing the new product and what it comes. Active customer care experiences given online will lead to many liking a product or service of an organization compared to the silent comments about a product that is advertised by a company. This increases the reputation of one product of a company over the other. Businesses can make good use of these technological changes to make known their products. Tavor Tchai; Online Advertising development and their economic effectiveness The author mentions on the astounding events and modifications of the internet and technology. Many people have embraced its use and are part of their lifestyles. Online businesses have significantly improved over the years as a result of online marketing hence a preference for many. Online reviews provide faster access to information, in any geographical location and 24 hours a day. The author also illustrates that online advertisements are less intrusive, and conservative compared to banners and other forms of company announcements. This seems convenient by many consumers compared to business advertisements which may be are found in newspapers and billboards hence not suitable regarding availability, accessibility, and cost. This can show us that consumers prefer online reviews compared to company advertisements. Jozef Vladimir and Bartlomiej; Advertising Activity and Its Importance in Management On the Example of SMEs Enterprises The authors talk about various forms of advertisements used by companies and the characteristics with which the ads are embedded. Newspapers, radios, televisions, and banners are used, which are presently become less important to consumers due to the availability of all kind of information online. The adverts are said to be paid for, are costly which results in giving only brief information about the product, without providing finer details that may change the mind of a consumer. These can apparently lead us to the kind of media in which users will prefer. Celine ARCA social media marketing benefits for businesses: why and how should every company create and develop its social media sites? The author focuses on the benefits accrued from advertising their products on social media. Social media is ubiquitous and efficient for both the business and for the customers. The cost effectiveness and efficiency of using these sites has increased sales of their products hence the most preferred. The most commonly used sites, mentioned by the author include you tube, twitter, Facebook and blogs. References Terkan Remziye (2014); importance of creative advertising and marketing according to University student perspective. Oxera(October, 2015); Benefits of Online platforms. Tavor Tchai (2011); Online Advertising development and their economic effectiveness Jozef, Vladimir and Bartlomiej (2012); Advertising Activity and Its Importance in Management On the Example of SMEs Enterprises Celine ARCA (2012); Social Media Marketing Benefits for Businesses: Why and How Should Every Business Create and Develop Its Social Media Sites